1 October 2025
With the retirement of Allan and Debbie Wade, Brandz NZ 2025 Ltd was established to honour their legacy and continue serving New Zealand industries.
Our Founders
Allan and Debbie Wade established Brandz NZ with a clear vision: to provide New Zealand industries with safe, reliable, and customer-focused specialist fluid distribution services. Through their commitment to service excellence, technical expertise, and long-standing relationships, they built Brandz NZ into a trusted partner for the distribution of critical operational fluids within New Zealand.
New Leadership: Eldon & Hilary Reeve
After decades of dedication, Allan and Debbie have handed the baton to Eldon Reeve and Hilary West-Reeve. Known respectively for their expertise in equipment and sustainability, and with a proven track record of delivering solutions across complex supply chains, Hilary and Eldon are recognised for growing businesses in essential service industries while aligning commercial performance with sustainability outcomes.
Their leadership brings a sharper focus on decarbonisation of supply chains, data-driven sustainability, and the expansion of Brandz NZ’s role as a critical infrastructure services partner — supporting New Zealand’s transport, marine, manufacturing, machinery and equipment, and primary industries. In doing so, they ensure that Brandz NZ continues to play its part in keeping industries moving.
Timeline
1994
Brandz Distributors founded by Allan and Debbie Wade, securing contracts with one of the world’s largest energy companies to provide bulk fuel delivery for Auckland.
Early to mid 2000s
Growth of delivery operations across both the North and South Islands.
2016
Launch of the Lubricants Division, expanding into bulk lubricant delivery, storage and pump-over services across the central and upper North Island. Brandz NZ Ltd was established to focus on dedicated bulk fluid delivery and pump-over services. Fuel delivery operations concluded.
2025
Following the retirement of Allan and Debbie Wade, Brandz NZ 2025 Ltd. was formed. Ownership transitioned to Eldon and Hilary Reeve.
Today
Brandz continues its legacy as a trusted, independent, specialist provider of fluid logistics, storage and pump-over services, with a strong focus on operational reliability, customer partnerships, and sustainability.
Memberships / Certifications
- National Road Carriers Association
- ACC accreditation, Tertiary level
- 5 Star ORS rating (provisional)
- Auckland Chamber of Commerce
Brandz on-going success is built upon our focus on quality service, systems, health and safety, and our approach to building mutually beneficial partnerships with our customers.
